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Finding the perfect words: Valentine's Day card phrases for your loved ones

Valentine’s Day. The day of love, romance, and... let's be honest, a little bit of pressure. Finding the perfect bouquet is already a challenge, but then there's the card. Those blank lines staring back at you, encouraging you to express your deepest emotions in a few short sentences, can become more intimidating than being hard-launched to the in-laws. 

But we have good news for you. Much like giving flowers, there’s really no wrong way to write a heartfelt Valentine — just a bit of etiquette involved.

Sending a message that's too mushy, presumptuous, or serious, can well, send the wrong message! Not that there's anything wrong with sentimentality (we’ve got plenty of examples below) but it's important to consider the person and tailor your note to where your relationship stands.

Feeling tongue-tied? Don't worry, we've got your back. Read on for Valentine's Day card inspiration that'll melt their heart.

What to write in a Valentine's Day card

For someone you're newly dating

Writing a Valentine's Day card for someone who’s only recently entered your life can be tricky — ideally, you want to express your growing feelings without going overboard.

Here are some playful and sweet ideas (that won't induce cringe) to put in their Valentine’s card.

“It's still a little early for grand declarations, but I thought I'd let you know you're on my mind today (and most other days too). Happy Valentine’s Day!”

“I'm so glad our paths crossed. Here's to many more adventures together. Happy Valentine's Day!”

“Every time I spend time with you, I smile more than I thought possible. Can't wait to see where this journey takes us. Happy Valentine's Day!”

For your boyfriend or girlfriend

Whether you've been together for years or you’ve just become official, Valentine’s is a special occasion to show your partner how much they mean to you.

Here are some sweet and romantic messages you can personalise in your Valentine’s card for your boyfriend or girlfriend.

“You're the gin to my tonic, the bacon to my pancakes, the Chandler to my Monica. You make everything better. Happy Valentine's Day!”

“When I’m with you, the ordinary feels extraordinary. Your love makes every day Valentine's Day.”

“You make me laugh harder, dream bigger, and feel more loved than ever before. Thank you for being you. Happy Valentine's Day, my love.”

For your fiancé(e)

Congratulations! They said yes! Being engaged is a wonderful, magical time, and at eFlorist, we could not be more excited for you. Naturally, your Valentine's card to your fiancé(e) deserves some suitably passionate prose.

Here are some sweet messages to include in your card to your husband or wife-to-be.

“Every love story is beautiful, but ours is my favourite. Can't wait to start our forever with you.”

“Happy Valentine's Day to the man who makes me laugh until my sides ache, who can hold my hand and make me feel like the only woman in the room, and who patiently deals with all my quirks. Can't wait to officially make you mine!”

“Every day with you feels like Valentine's Day. Can't wait to celebrate the real thing with my future queen!”

For your husband or wife

Whether you're still in the throes of honeymoon bliss or navigating the Cheerio-crusted chaos of parenthood, finding the right words for your partner can be tricky. No matter what you choose to write, make sure your message is sincere and comes from the heart.

Here are some Valentine’s card love notes for your husband or wife:

“You're my partner in crime, my breakfast buddy, and the one who still finds me beautiful even in messy braids and trackies. Happy Valentine's Day!”

“To the woman who makes my mornings brighter than the sunrise and my nights warmer than a thousand bonfires, I love you more than words can express.”

“My favourite place in the world is right next to you. Thank you for being the best husband a wife could ask for.”

For your friend

Haven’t you heard? February 13th is Galentine’s Day! Forget the pressure of romance — this day is all about dedicating some love and appreciation to our best friends, sisters, and female role models.

Channelling the spirit of Leslie Knope, the lovable ‘Parks and Recreation’ icon who dreamed up Galentine's Day, we’ll share some inspiring words from her and other real-life ladies.

Here’s who you could quote on a Valentine’s card for friends:

“We need to remember what's important in life: friends, waffles, work. Or waffles, friends, work. Doesn't matter, but work is third.” — Leslie Knope, fictional politician from Parks & Rec.

“Friendships between women, as any woman will tell you, are built of a thousand small kindnesses... swapped back and forth and over again.” — Michelle Obama, former First Lady.

“Friendship transcends labels and differences. It's about connecting on a human level, sharing laughter, tears, and everything in between.” — Peppermint, American drag queen and singer.

For a family member

February the 14th is all about love, affection, and gratitude, so it makes perfect sense to write your mum a Valentine’s card or treat your dad to something sweet.

Here’s what you could write on a Valentine’s card for your daughter, son, sister, auntie, grandparents — or any family member, in fact!

“Mum and Dad: Happy Valentine's Day! Words can't express how grateful I am for your endless love, guidance, and unwavering support. You are the reason I am who I am today.”

“To the one who knows all my embarrassing stories and still loves me anyway, Happy Valentine's Day! Thanks for being the best sibling anyone could ask for.”

“To my whole crazy, wonderful family, Happy Valentine's Day! I feel so lucky to be surrounded by your love and support every day. Cheers to many more years of making memories together!”

For your pet

So, your pet is your Valentine? That’s fine. In fact, it's absolutely adorable to give your dog or cat a card. Through both dating disasters and long-term relationships, your furry friends have always got your back. No judgement, just endless wags and wet-nosed nudges to chase away the blues. And hey, if it’s good enough for Person of the Year Taylor Swift, it's good enough for us.

Here’s what you can write on a funny Valentine’s card for your best friend furever:

“Love is a four-legged word. Happy Valentine's Day to my paw-some friend who brings boundless joy and warmth into my world."

“Even though you act like you don't care, I know you secretly love me. Happy Valentine's Day, my feline friend!”

"No bones about it. On Valentine’s Day and every day, I’ll always dig you.”

Whether you're scribbling a cute note to your beau, wooing your wife, sharing the love with your gal pals, or even whispering sweet nothings to your favourite feline, the golden rule for the perfect Valentine's Day message is to let it flow straight from your heart. So go ahead, pour those warm, fuzzy feelings into your words and make it a day to remember.

Valentine's Day cards and flowers? A match made in heart-heaven

St Valentine's Day is a day to celebrate love, and what better way to show your affection than with flowers and a heartfelt card? This classic combination has stood the test of time for a reason: it's simple, elegant, and speaks volumes about your feelings.

Find your Valentine's Day voice with our romantic bouquets. Whether it's a simple medley or a lavish display, all our flowers come with a free printed gift card, a box of chocolates, and most importantly, they are delivered with love.