How To Say Sorry

There’s nothing worse than the guilt you feel when you have upset someone. Whether they are a close friend, a loved one, family or a colleague, knowing you’ve upset someone takes over everything in your mind.

From misunderstanding to mistakes, a slip of the tongue to misjudgement, it’s so easily done and with the hustle and bustle of everyday life we often forget to take a step back and consider the feelings of those around us until, of course, it is too late.

Everybody makes mistakes, there’s no denying that. Yet how often do you hear an apology and feel that they really meant it? Saying “sorry” and being sorry are two different things, it’s easy to say it but to admit you made a mistake and to tell someone you have thought about what happened and express regret is completely different.

With so many apologies being made around the world every day for reasons big or small, it’s surprising that a meaningful apology can be so infrequent. Our aim is to make it easier than ever to make your friends, family, colleagues and loved ones feel happy, noticed and remembered.

  1. Put yourself in their shoes. Empathise. Once you know why they are upset, letting them know how sorry you are becomes much more meaningful. If you don’t know why you’re apologising, an empty apology can make things worse.

  2. Let them know how much they mean to you. If they know how important they are to you, they will be more likely to accept an apology because it means something to you. An apology from someone who doesn’t care isn’t an apology.

  3. Don’t just say, do. If you want them to know how much you care you need to show how much you care. Be spontaneous, granted they might not accept an invite to dinner but send some flowers, send a letter, anything that lets them know you care.

  4. Send a gift. A bottle of wine, a takeaway, a bouquet of flowers, whatever it might be it is the perfect way to say what words cannot.

  5. Make sure they know it won’t happen again. This is the all-important step, an apology will only be an apology if they believe it, if the person to whom you are apologising feels that it may happen again then the apology will be meaningless.

Whatever you are apologising for, whatever the relationship you may have with this person, we hope this helps put your mind at ease. In essence, mean what you say and say what you mean and forgiveness will follow, don’t forget a bouquet of fresh flowers to make them smile.

how to say sorry

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